Communication technologies Information

 Communication technologies Information and: Automate all types of processes

Information and: Automate all

Communication technologies are task monitoring, communication, information registration, among others. Centralize information management,

Centralize and unify all the data of each of the departments and areas of the company.
Increase staff productivity: Providing employees with the appropriate tools and resources will speed up the execution of activities.
Expand the capabilities of the organization: Through the correct use of these technologies.

Reduce margins of human error: Due to the use of certainty, objectivity, and the levels of precision of information and communication technologies.
These objectives can be met with different degrees of complexity and regardless of the size of the company, and when they are met, the benefits achieved by companies are evident.

 

Importance of ICT for companies

Due to its characteristics and objectives in the labor field, information and communication technologies become indispensable in today's society, and of course for organizations. Mainly because ICT helps companies adapt to the dynamic and changing environment in which we live, and of course also gives them a competitive advantage.

Despite this, some companies —mainly SMEs— are reluctant to incorporate these resources, and this is because they do not know the great advantages it has for organizations And, to prevent this misinformation from continuing to happen, here are 11 benefits of information and communication technologies that they contribute to companies:

 

1. Facilitates decision making

Information and communication technologies facilitate access to and analysis of information, so that with them decision-making is not only easier but also ensures that companies make the right decisions. This is because using resources such as business management software and/or social networks allows you to know key information —very difficult to obtain through non-technological means. Data that help companies to know the opinion of their customers, market trends, among others.

 

2. Simplify management processes

It considerably saves time in carrying out tasks and simplifies many processes. Actions such as accounting management, planning, business control, temporary organization, and monitoring, are much faster and more efficient activities when the appropriate technological tools are used.

 

3. Improves both internal and external communication

Technological resources such as the mobile phone, social networks, e-mail, among others, are current key instruments for the communication of a company to be effective. This is because its use improves not only communication with a company's collaborators, but also allows it to be in contact with its clients, partners, suppliers, collaborators, and investors.

4. Promotes customer satisfaction

Thanks to information and communication technologies, it is easier and more efficient to obtain key information about customers. ICTs allow us to:

• know your shopping habits;
• know your needs or wants;
• discover their tastes;
• design key strategies;
• know their opinions regarding the brand;
• improve communication with customers;
• improve the image of the company;
• increase engagement; among others.

5. Improve marketing strategies

Information and communication technologies have allowed the emergence of digital marketing, which, at present, is key for the promotion of any company.

• Mainly because it allows:
• increase the number of sales;
• capture potential customers;
• retain current customers ;
• improve brand recognition;
• improve the reputation of the company;
• position the brand;
• correctly segment the target audience;
• minimize costs compared to traditional marketing; among others.

6. Improve the image of companies

Adopting the use of ICT gives companies a current and innovative image since it allows them to have various means of communication to contact the company, such as a website, blogs, among others. This makes customers and potential buyers feel more confident and closer to the organization.

 

7. Contributes to the expansion of companies

ICT resources such as the online store, the corporate website, social networks, etc., are key tools to expand the business without the need for physical stores in other places. For this, companies only need to be within platforms where potential customers who are far from their locality can get them. In addition, these technologies help organizations in the search for new markets and customers, which promotes their expansion.

 

8. Globalization

In addition to the above, information and communication technologies make it possible for companies to have a greater reach in the global market, a market that has emerged thanks to these technologies. Globalization allows any company to do business to and from anywhere in the world, and in real-time. This, thanks to the technology that has promoted great tools that allow it (such as email, which has brought new dynamics to the globalization of companies). Furthermore, the spread of information technology has made production networks cheaper and simpler. On the other hand, global communications have allowed the exchange of information, collaboration, and understanding between the company and the client.

 

9. Optimize company management

Technology is changing — and has changed — the way resources are managed and the way we work. Regardless of the type of industry, business size, main activities, among others. ICTs provide opportunities to improve communication and optimize production. So much so that now SMEs can compete with large companies in operational efficiency, thanks to technological equipment and digital tools.

 

10. More efficient operations

Information and communication technologies play a key role in the generation of efficient processes, mainly because they: They provide relevant information for the processes; reduce errors and delays in workflow due to lack of data or poor communication;

they can help reduce and eliminate duplicate information;
allow the automation of various tasks.
With the right technology, companies can save time and money and make their businesses more productive and competitive.

 

11. Enhanced security

Currently, technology allows the implementation of security measures so that communication and communication information is not vulnerable to theft and also allows to prevent of data loss. On the other hand, they facilitate the storage of complex databases, both on local servers and in cloud services. In general, ICTs have a great impact on companies, regardless of their size. That is why, today, both senior managers to any other member of the team must be familiar with information and communication technologies.

 

And, in short, ICTs are essential to:

• electronic banking;
• the development of online commerce,
• The search of information;
• accounting work;
• the production of informational material such as audio, text, and video;
• inventory control;
• and, fundamentally, for immediate and effective communication.
• In short, these technologies bring many benefits, which will not only help companies earn a higher income, but also positively impact labor productivity and business competitiveness, all while transforming the way we do business.